Knobby’s Spooktacular Vending at Ghost in the Rocks!

We were delighted to partner with Knobby Underwear for a thrillingly unique activation at Sydney's premiere Halloween street festival, Ghost in the Rocks!

This activation wasn't just about selling; it was about injecting fun, surprise, and convenience into a high-energy, themed event. Our smart vending machine dispensed Knobby's bold and quirky Halloween-themed underwear, becoming an unexpected, interactive highlight in The Rocks' famously spooky setting.

Key Advantages:

• ⚡️ Instant Novelty and Interaction: In an atmosphere where costuming and fun were paramount, the Knobby machine provided an instant, impulse-buy item that matched the theme. It was a talking point—who expects to buy underwear from a machine at a ghost festival? This novelty drove massive engagement.

• 👻 Perfect for Event Retail: Events like Ghost in the Rocks demand fast, efficient retail. Our vending machine served as a 24/7, zero-staff-required point-of-sale. No queuing for staff, just quick taps and a surprise product dispense, keeping the spooky party atmosphere flowing.

• 🧵 A Unique Brand Experience: By placing their product in a smart vending machine, Knobby reinforced their brand image as being bold, unexpected, and boundary-pushing. It turned a simple purchase into a memorable part of the festival experience.

• 📊 Optimized Inventory Management: Using our smart technology, Knobby could track real-time sales and inventory levels right through the busiest nights, ensuring the machine was always stocked with the most popular sizes and designs for the excited festival-goers.

  
  

The Knobby Halloween Vending Machine proved that with creativity, the right technology can turn essential retail into essential entertainment!